Four retailers sell complete bikes. Millard & Co (1887, Guernsey since 1908) is primarily a motorcycle dealership carrying bicycles across five generations — claiming the longest family-run motorcycle business in the world. Ian Brown's (1983) is the dedicated cycling specialist; CycleWorld in Vale is a Bosch eBike dealer; Avenue Cycles serves Sark. —
St Peter Port·Shop
✦Guernsey's oldest motorcycle dealer
139-year heritage (1887)
Family-owned motorcycle, scooter, and bicycle dealership established in 1887, specialising in vehicle repairs and diagnostics in St Peter Port.
St Peter Port·Shop·Est. 1983
✦Founder competed at 2 Commonwealth Games
3 GB international caps
St Peter Port cycling retailer established in 1983; founder Ian Brown represented Guernsey at two Commonwealth Games and Great Britain three times.
Sark·Shop
✦Active since 1960
Family-owned independent bicycle shop on Sark, established in the 1960s, offering new, second-hand, and e-bike sales, hire, repairs, and accessories.
Vale·Shop
Independent bicycle and e-bike shop in Vale, stocking Trek, Haibike, Lapierre and Raleigh bikes with servicing via The Bike Shed.