Alliance

Vale·Shop

Story

Operating in Guernsey for decades; opened first Food Warehouse outside the UK at Braye Road in January 2025; opened second Iceland store at Market Square, St Peter Port in September 2025 (inferred from the source page)

Alliance Supermarket proudly serves the Channel Islands, with convenient locations in both Jersey and Guernsey. The Braye Road store was launched over 35 years ago as a Cash & Carry and is now a Supermarket. The company is committed to providing customers with high-quality products while maintaining competitive prices. —

This profile was assembled by software from the sources cited on this page. If something here is wrong, email hello@island.gg — corrections are made to the record.

Specialises in1

Each capability links to every business in the Bailiwick that shares it.

Supermarkets & grocers

Supermarket and grocery retail — full-range grocers, greengrocers, frozen-food and grocery delivery.

From their website

Supermarket chain

Quick facts

Coverage: Channel Islands
Brands: Sainsbury's, Iceland, The Food Warehouse, Peacocks (inferred from the source page)

People1

Anthony Burton — Store Manager

From their website

Original phrasing from their website — lines covered by a capability above appear within its card.

Supermarket retail
Grocery (inferred from the source page)
Frozen foods (inferred from the source page)
Fresh produce (inferred from the source page)
Iceland franchise products (inferred from the source page)
Sainsbury's products (inferred from the source page)
Peacocks clothing (inferred from the source page)

Contact

Phone: +44 1481 246827
Email: ask@alliance.gg
Website: alliance.gg
Social
Address: Braye Road Industrial Estate, Braye Road, Vale, GY3 5XB

Compiled from public sources — mistakes are possible. If something here looks wrong, let us know.

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