Iceland

St Peter Port·Shop

Part of Iceland Foods Ltd

Story

Previously operated in Guernsey by Sandpiper CI (stores at Bridge and Cobo). Sandpiper stores acquired by Morrisons in Nov 2024 and rebranded to Morrisons Daily in early 2025. Iceland returned to Guernsey via new franchise partnership with Alliance, opening at Market Street in Sep 2025.

Iceland is a UK frozen food and grocery chain with a franchise store at Market Place, St Peter Port, operated by Alliance since September 2025. The approximately 4,000 sq ft shop offers frozen foods, chilled goods, groceries, bakery, food-to-go, and home delivery. Iceland previously traded in Guernsey through Sandpiper CI before those stores were rebranded as Morrisons Daily in early 2025. —

Quick facts

Coverage: Guernsey Wide
Brands: Greggs, TGI Fridays, Iceland, My Protein

People2

Keiran Poole — Operations Director, Alliance
Richard Adams — Store Manager

Services offered

Frozen foods
Chilled goods
Grocery lines
Bakery
Food-to-go
Home delivery

Hours

Mon: 7:00 AM – 8:00 PM
Tue: 7:00 AM – 8:00 PM
Wed: 7:00 AM – 8:00 PM
Thu: 7:00 AM – 8:00 PM
Fri: 7:00 AM – 8:00 PM
Sat: 7:00 AM – 8:00 PM
Sun: 8:00 AM – 7:00 PM

Contact

Phone: +44 1481 711896
Email: ask@alliance.gg
Website: iceland.co.uk
Social
Address: Rectory House, 2 Market Place, St Peter Port, Guernsey GY1 1HB

History3

Key dates and recorded company events for Iceland.

2024—Sandpiper stores acquired by Morrisons
2025—Returned to Guernsey via new franchise partnership with Alliance · Opened at Market Street in Sep 2025.
2025—Sandpiper stores rebranded to Morrisons Daily

Compiled from public sources — mistakes are possible. If something here looks wrong, let us know.

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