Iceland

St Peter Port·Shop

Story

Previously operated in Guernsey by Sandpiper CI (stores at Bridge and Cobo). Sandpiper stores acquired by Morrisons in Nov 2024 and rebranded to Morrisons Daily in early 2025. Iceland returned to Guernsey via new franchise partnership with Alliance, opening at Market Street in Sep 2025. (inferred from the source page)

Iceland is an Alliance Supermarket that serves the Channel Islands, with locations in both Jersey and Guernsey. Its stock includes chicken, beef, sausages, burgers, BBQ meats, kebabs, skewers, chicken wings, joints, lamb, pork, and gammon. Iceland also stocks McCain, roast and mashed potatoes, hash browns, potato shapes and croquettes, jacket potatoes, and potato waffles. The Braye Road store was launched over 35 years ago as a Cash & Carry and is now a Supermarket. —

This profile was assembled by software from the sources cited on this page. If something here is wrong, email hello@island.gg — corrections are made to the record.

Brands

Greggs (inferred from the source page), TGI Fridays (inferred from the source page), Iceland (inferred from the source page), My Protein (inferred from the source page)

People1

  • Richard Adams — Store Manager

Services offered

  • Frozen foods (inferred from the source page)
  • Chilled goods (inferred from the source page)
  • Grocery lines (inferred from the source page)
  • Bakery (inferred from the source page)
  • Food-to-go (inferred from the source page)
  • Home delivery (inferred from the source page)

Contact

Social
Address
Rectory House, 2 Market Place, St Peter Port, Guernsey GY1 1HB (inferred from the source page)

History3

Key dates and recorded company events for Iceland.

  • 2024—Sandpiper stores acquired by Morrisons
  • 2025—Returned to Guernsey via new franchise partnership with Alliance · Opened at Market Street in Sep 2025.
  • 2025—Sandpiper stores rebranded to Morrisons Daily

Compiled from public sources — mistakes are possible. If something here looks wrong, let us know.