Retail & Shopping

303 organisations are counted with Retail & Shopping as their primary sector — 9% of everything with a sector on record, and the 4th largest of 16. A further 102 work in it alongside another sector.

303

organisations counted with Retail & Shopping as their primary sector, across the Bailiwick’s four inhabited islands.

405Work in it at all
19Sub-sectors on record
10Parishes represented
193With capabilities mapped
14Capability domains

How complete is this sector’s count?

303 counted & publishedmeasured coverage 80%

An estimated 80% of this sector’s organisations are counted. The figure is a measurement, not a target: it comes from the same independent comparison the whole census is measured by, restricted to this sector’s rows.

Island-wide, the Bailiwick’s true trading population is estimated at 4,8775,990, measured on 3 September 2026 by capture–recapture against Google's business listings for the Bailiwick, with every organisation that was itself added from those listings left out of the comparison so the two counts stay independent.

A sector’s coverage is published as a percentage only. The stratum carries no confidence interval, so a sector population would be a point estimate dressed as a range — and the organisations invisible to both the census and the comparison listing pull every such estimate down.

Every count in this chapter is therefore a floor, never a total.

Numbers you can print

#headlines

The figures in this chapter that clear the citable bar — coverage high enough, count large enough, denominator named. A figure that does not clear it appears further down as a chart, badged, or not at all.

The largest kind of Retail & Shopping organisation on record55This attribute is on record for 303 of 303 organisations (100%)Specialist Retail — 18% of the sector, ahead of Clothing & Fashion (44) and Gifts & Cards (37).Share-card ready
Retail & Shopping organisations with a website of their own62%Counted over all 303 active organisations187 of 303, against 67% island-wide — 5 points below the island rate. Verified from published evidence; businesses without a web presence are under-represented.Share-card ready
Organisations working in Retail & Shopping at all405Counted over all 3,680 active organisations102 more than the 303 that call it their main line — counted in every sector they work in, so sector totals add up to more than the island does.Share-card ready
Organisations with what they do resolved to the capability graph64%A capability on record for 193 of 303 organisations (64%)193 of 303, against 71% island-wide; a median of 3 capabilities each against 3 island-wide. Capabilities as published by each organisation and resolved to the graph; a business with no capability claim is not necessarily a business that does none of these things.Share-card ready

The signature

#signature

Concentrated in St Sampson

St Peter Port holds the most in raw terms — 124 of the 259 whose parish is on record, a concentration of 1.12 against that parish's share of everything counted. The sharpest concentration among the parishes large enough to name is St Sampson at 1.54. A quotient of one means the same mix as the island, which is the commonest reading and should look like nothing. Smaller parishes are drawn but not named: below 30 organisations a quotient moves on a single new record.

Concentration, not headcount#signature-parish-lq

Where Retail & Shopping is over- and under-represented

A parish on record for 259 of 303 Retail & Shopping organisations (85%)

Share vs the islandunder ½×below island share≈ island shareup to 2×over 2×
St Peter P…1.12St Sampson1.54Vale0.82Castel0.88St Saviour0.76St Pierre du Bois0.76TortevalForestSt Martin0.62St Andrew

Tap a parish for its full name and count — at this size some shapes are too small to carry a label. Every parish is in the table.

A location quotient: this sector's share of a parish against its share of the island. A quotient of one means "the same mix as the island", and should look like nothing. Hatched parishes hold too few of this sector to compare at all, and parishes holding fewer than 30 are drawn and tabled but never named in a sentence — a quotient over a handful moves on one new record.

12 Guernsey organisations in this sector have no parish on record — a real gap, not an exclusion, and the map fills in as verification proceeds; a further 32 trade on Alderney, Sark or Herm and are counted in the island split rather than on this map.

What it is made of

#composition

Specialist Retail leads, on 55 organisations

Every organisation is counted once, in its primary sub-sector. Separately, 102 organisations outside this count work in Retail & Shopping alongside another sector — they are not in the bars below.

Primary sub-sector#composition-l2

Retail & Shopping by sub-sector

Counted over all 303 active Retail & Shopping organisations

Specialist Retail55 18%Clothing & Fashion44 15%Gifts & Cards37 12%Hardware DIY26 9%Jewellery & Watches20 7%Convenience Stores17 6%Home & Garden Retail13 4%Pharmacies13 4%Florists12 4%Books & Stationery11 4%Health Beauty11 4%Charity Shops9 3%Electronics & Appliances9 3%Supermarkets & Grocers8 3%Sports & Outdoor6 2%Pet Shops & Supplies5 2%Toys & Games5 2%Direct at sector level1 0%Florists & wedding florists1 0%

Counts each organisation's primary sub-sector, so the bars sum to the sector, and each is the roll call the directory lists under that name.

1 are classified straight at sector level with no sub-sector — a real cohort, kept visible rather than folded into the largest bar. 102 further organisations work in Retail & Shopping alongside another sector and are not in these bars: each is counted in the sub-sector of the sector it calls its main line. "Works in", never "is in".

Where it happens

#parishes

St Peter Port holds 124 of them

1 in 2 of the 259 whose parish is on record. Beyond Guernsey, Alderney 23, Sark 8, Herm 1.

Retail & Shopping organisations by parish

A parish on record for 259 of 303 Retail & Shopping organisations (85%)

Organisations0124
St Peter P…124St Sampson53Vale28Castel19St Saviour6St Pierre du Bois6Torteval1Forest4St Martin14St Andrew4

Tap a parish for its full name and count — at this size some shapes are too small to carry a label. Every parish is in the table.

Guernsey parishes only; Alderney, Sark and Herm are counted in the island split above.

12 Guernsey organisations in this sector have no parish on record — a real gap, not an exclusion, and the map fills in as verification proceeds; a further 32 trade on Alderney, Sark or Herm and are counted in the island split rather than on this map.

How old it is

#age

Half of those with a founding year began after 2000

The island's median is 2006. Counts organisations still trading that publish a founding year; older firms are likelier to do so — survivorship and reporting bias at once.

Founding era#age-eras

Retail & Shopping organisations by founding era

A founding year on record for 132 of 303 Retail & Shopping organisations (44%)

On record for 44% — indicative
0102030pre-18001950–792000–09262020s

Counts organisations still trading that publish a founding year; older firms are likelier to do so — survivorship and reporting bias at once.

Founded in the 2020s26A founding year on record for 132 of 303 organisations (44%)Of those that publish a founding year at all.On record for 44% — indicative

What they can do

#capabilities

The typical mapped organisation holds 3 capabilities, against 3 island-wide

64% of the sector have at least one service resolved to the graph, across 14 domains, against 71% island-wide. Capabilities as published by each organisation and resolved to the graph; a business with no capability claim is not necessarily a business that does none of these things.

Capability groups on record

A capability on record for 193 of 303 Retail & Shopping organisations (64%)

Gifts, cards & crafts67 35%Homeware & furnishings48 25%Specialist & second-hand shops39 20%Clothing & footwear37 19%Trade counters & merchants24 12%Jewellery & watches21 11%Everyday & convenience17 9%Carpentry & joinery10 5%Tiling & flooring10 5%Electrical8 4%Painting & decorating4 2%Specialist trades3 2%Plastering & rendering2 1%Plumbing, heating & ventilation2 1%General building & structural1 1%Windows, doors & glazing1 1%

Capabilities as published by each organisation and resolved to the graph; a business with no capability claim is not necessarily a business that does none of these things.

121 of the 193 with a capability on record span two or more of these groups (63%). Two capabilities inside one group are one trade, not two, which is why this counts groups rather than nodes.

The busiest nodes#capability-nodes

What the most organisations are on record for

A capability on record for 193 of 303 Retail & Shopping organisations (64%)

Gifts & giftware53 27%Homeware & home décor32 17%Clothing & fashion30 16%Greeting cards & stationery22 11%Jewellery & watches20 10%Souvenirs & Guernsey gifts19 10%Hardware & DIY14 7%Plumbers' & electrical merchants14 7%Bespoke jewellery & goldsmithing13 7%Builders' & timber merchants13 7%Supermarkets & grocers12 6%Convenience stores & corner sho…11 6%

An organisation on two of these is counted on both, so the rows add up to more than the number of organisations.

What goes with what#capability-pairs

Capabilities held together

A capability on record for 193 of 303 Retail & Shopping organisations (64%)

Organisations023
Gifts & gift…Homeware & h…Clothing & f…Greeting car…Jewellery &…Souvenirs &…Hardware & D…Plumbers' &…Bespoke jewe…Builders' &…Supermarkets…Convenience…Gifts & gift…Homeware & h…Clothing & f…Greeting car…Jewellery &…Souvenirs &…Hardware & D…Plumbers' &…Bespoke jewe…Builders' &…Supermarkets…Convenience…

Each cell counts the organisations on record for both capabilities; the diagonal is blank on purpose. Capabilities as published by each organisation and resolved to the graph; a business with no capability claim is not necessarily a business that does none of these things.

How central is it?#capability-roles

Is this what they do, or one of many things they do?

A positioning note on record for 169 of 303 Retail & Shopping organisations (56%)

On record for 56% — indicative
This is what they do117 69%Core to the business83 49%One of many services68 40%A sideline20 12%

The roles overlap: one business can be “this is what they do” for one capability and “a sideline” for another, so these rows add up past the number of businesses.

Kinds of shop

#specific

Kinds of shop

The predicate that ought to define this sector is the one it publishes least. The gap below is the finding.

Kinds of shop — Retail & Shopping

Kinds of shop on record for 84 of 303 Retail & Shopping organisations (28%)

Suppressed

Not enough on record yet for kinds of shop (84 of 303). A blank here is deliberate — the module renders the gap rather than a number it cannot stand behind.

Verified from published evidence; businesses without a web presence are under-represented.

The sector online

#digital

62% of Retail & Shopping have a website of its own

Against 67% island-wide — 5 points below the island rate. The gap is the robust part: the sector’s own rate is measured over the organisations we have found, and the ones still missing are disproportionately the web-invisible.

Sector against island#digital-vs-island

Digital presence, this sector and the island

Counted over all 303 active Retail & Shopping organisations

Retail & ShoppingThe island
0%50%100%Has a website62%67%Website on a .gg domain15%27%Links a social account of any kind49%54%Links a Facebook page47%49%Links an Instagram account23%25%

Each track carries both values at its ends; the gap between retail & shopping and the island is in the table view. Measured in share of organisations.

Verified from published evidence; businesses without a web presence are under-represented.

Each row is a share of all organisations counted, in the sector and island-wide — not a share of those with a website, so the rows are comparable with one another.

Retail & Shopping organisations with a website of their own187Counted over all 303 active Retail & Shopping organisationsA site of their own on record — not a directory listing or a social page.
Of those websites, the share on a .gg domain1 in 4Counted over all 303 active Retail & Shopping organisations46 of 187, against 40% of the 2,470 island-wide. Counts the .gg family — .gg, .co.gg, .org.gg and the rest.

How it's organised

#form

Legal form, ownership and size — as far as they are published

These are published far less often than a phone number. Each module below states its own coverage, and renders the gap rather than a confident number over a silent base.

When it is open

#hours

The sector’s working week

1 in 4 of those publishing a weekly grid open on a Sunday, and 89% on a Saturday. The median week runs 48 hours.

Seven days, twenty-four hours#hours-clock

Retail & Shopping organisations open, by day and hour

Opening hours on record for 171 of 303 Retail & Shopping organisations (56%)

On record for 56% — indicative
Organisations open0164
00061218MonTueWedThuFriSatSunmidnight ↑

Published opening hours only; a business that does not publish hours is not counted as closed. 230 hold hours of some shape, of which 171 resolve to a weekly grid and 59 are seasonal or per-site prose that must not be half-parsed.

The register is alive

#pulse

The last 90 days

A census that was true in January is folklore by August. This chapter re-checks itself continuously.

+130
Retail & Shopping organisations added to the register (discovery, not openings)
1
recorded as no longer trading in the window

Use these numbers

#use

Free to reuse, with attribution

Journalists, researchers, sector bodies and officials are welcome to these figures. Every section has a stable anchor, and every count traces to published evidence. License: CC BY 4.0 — credit “Island Graph” with a link.

Island Graph, The Guernsey Business Census — Retail & Shopping, island.gg/census/retail-shopping — as of 3 September 2026.

The two files are the whole census, not this chapter; the figures here are this sector’s slice of them. The whole census →

Denominators, briefly

#method

This chapter counts over the 303 active organisations whose primary sector is Retail & Shopping 9% of the 3,407 with a primary sector on record. The wider 405 who work in Retail & Shopping at all are counted in every sector they work in, and are used only where a sentence says “works in”.

Each module divides by what is actually on record for it: a parish for 259, a founding year for 132, a capability resolved to the graph for 193, opening hours that resolve to a weekly grid for 171. Those bases are printed under every chart, because the denominator is part of the datum.

This sector’s own coverage was measured at 80% on 3 September 2026, by capture–recapture against Google's business listings for the Bailiwick, with every organisation that was itself added from those listings left out of the comparison so the two counts stay independent. Every count above is a floor.

Counts organisations still trading that publish a founding year; older firms are likelier to do so — survivorship and reporting bias at once. Verified from published evidence; businesses without a web presence are under-represented. Capabilities as published by each organisation and resolved to the graph; a business with no capability claim is not necessarily a business that does none of these things.

Full methodology — populations, tiers, biases and how coverage is measured →